About
Hi, I’m Chris. I'm obsessed with the web! I co-founded Moving Metrics. There's nothing I enjoy more than brainstorming ideas. I'm an ROI-driven designer with a passion for community. Learn more about me.
Sketches
Sketching is vital to my workflow. I can't jump into Photoshop and be efficient without sketching out ideas first.
Wireframes
Next come wireframes. It's easier to demonstrate site flow with wireframes than with mockups. They're fast to make, and clearer than sketches.
Visual Design
I love working through designs in Photoshop. I 'shop on a 960px grid, with a full understanding of how my sites will be coded.
Code
I write my own HTML, CSS, and jQuery, but don't do anything in the back-end. I can Google my way out of some programming challenges, but the front-end is definitely my comfort zone.
Testing
Nothing beats customer feedback. Whether screencasted, A/B tested, or surveyed in focus groups and polls, getting user feedback is key to evolving a product.
Analytics
I design iteratively for conversion, with a lean start and a robust finish. I run my own reporting on all of my sites, with custom goals and funnels in GA.
Apps
I am all about workflow. I have implemented or used hundreds of web apps in all different business categories, from project management tools, to CRM systems, to ad platforms, to invoicing services. I am a strong proponent of integrating with existing web apps and APIs to circumvent otherwise custom-built solutions.
