Hi, I’m Chris Beaman. I'm obsessed with the web! There's nothing I enjoy more than building cool ideas. I'm an ROI-driven designer and a standards-compliant developer with a passion for community. Learn more about me.
Sketching is vital to my workflow. I can't jump into Photoshop and be efficient without sketching out ideas first.
Next come wireframes. It's easier to demonstrate site flow with wireframes than with mockups. They're fast to make, and clearer than sketches.
I love working through designs in Photoshop. I 'shop on a 960px grid, with a full understanding of how my sites will be coded.
I write my own HTML, CSS, and jQuery, but don't do anything in the back-end. I can Google my way out of some programming challenges, but the front-end is definitely my comfort zone.
Nothing beats customer feedback. Whether screencasted, A/B tested, or surveyed in focus groups and polls, getting user feedback is key to evolving a product.
I design iteratively for conversion, with a lean start and a robust finish. I run my own reporting on all of my sites, with custom goals and funnels in GA.
I am all about workflow. I have implemented or used hundreds of web apps in all different business categories, from project management tools, to CRM systems, to ad platforms, to invoicing services. I am a strong proponent of integrating with existing web apps and APIs to circumvent otherwise custom-built solutions.